mobile

Is it worthwhile to invest in Healthcare Mobile applications for Patients?

Is it worthwhile to invest in Healthcare Mobile applications for Patients?

Mobile applications are being considered by healthcare organizations as a means of providing superior services across geographical borders. Healthcare mobile applications development has recently received a lot of traction as a way to completely reimagine the healthcare system. Currently, they are a crucial precursor to extending the reach of the medical and healthcare business by boosting efficiency and communication as well as the quality of care facilities. What are mobile apps for healthcare?  As a result of the widespread use of mobile devices such as smartphones and tablets, medical and public health professionals now have new and creative options for…
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New version of “Search Quality Rating Guidelines”, here are all the news

New version of “Search Quality Rating Guidelines”, here are all the news

Google has recently releas the complete version of the "Search Quality Rating Guidelines" a document containing the guidelines on the evaluations that are carrie out to assign a quality score to a site. Evaluations made by quality raters ... But who are these quality raters? They are collaborators in "flesh and blood", supporting the automated algorithm of Google. Who have the task of analyzing the information contained in the results of the serp with the specific purpose of ensuring search results of the highest quality. Starting from the assumption that a site to be consider of quality must offer the visitor an add value through…
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Landing Page: 11 tips to generate conversions by focusing on the User Experience

Landing Page: 11 tips to generate conversions by focusing on the User Experience

Creating a landing page to promote a product / service can be a good starting point for a web marketing strategy,  but how can you better communicate your message and drive conversion? To avoid your landing page not working or worse looking like a spam page, focus on improving the user experience  and you will increase the number of conversions . 1. Create a minimal landing page The design of a  should be clear and simple so as not to confuse visitors. A simple, eye-catching design has a better chance of generating conversions than a cluttered, element-filled page. 2. Think like a user This is…
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