To create a memorable logo, you need to move away from template solutions and think over the concept well. It is not enough just to choose an image, color and font that suits the theme – the idea and emotional message must be embedded in the logo. Then the brand name will perform its functions and work on the image of the company.
Without an idea, a logo will be primitive, and an idea without the right design elements will not be able to get into the hearts of consumers. Therefore, it is important to first develop a strategy, and then, in accordance with this, choose a symbol, color scheme and font.
All components of the brand name should be harmoniously combined and evoke the associations you need. What images, shades and font styles are best used in design, we will consider further.
What font to choose for a gym logo?
Font style should complement the image and immerse consumers in the world of fitness according to the club’s specialization.
The font, like other design elements, is chosen based on the impression you want to make on the audience. To emphasize power and reliability, strict modern fonts are suitable, and to reflect flexibility and harmony, the letters are made soft.
To create an original and recognizable sign, you can develop your own font or adapt a classic one to the beat of a sports rhythm.
Should i add a slogan?
You can easily add a slogan to your sports club logo. The slogan is usually added at the bottom of the logo and is a short piece of text such as a motto or catchphrase. Slogans that work include three to seven catchy words. Much like a sales pitch or a popular song, this extra logo text helps further tie the design to your brand. You can add a slogan in a few clicks at any stage of creating a logo in our online service. Such online generator as Turbologo allows you to create and edit a spectacular logo with slogan in minutes.
4 ideas on how to create a catchy fitness club logo
- Bright colours
If you want to reflect energy and positivity in your logo, use bright hues and interesting color combinations. Such a brand name will attract attention and inspire to play sports.
- Funny logos
There is a mixture of serious and cheerful, strong and soft. If you want to set your audience on a positive note, add a little humor and play around with traditional fitness tropes in a fun way. Just do it carefully, without going beyond the reasonable.
- “Metallic” finish
This is a great solution to create a stylish gym logo. Such a brand name informs about the type of activity of the sports club, looks brutal and courageous, which is necessary for the male audience.
- Font logos
Such signs may have a modern or vintage look. They are neat, concise and stylish and are especially relevant for a young audience. If you use unexpected elements or stylized images in your design, you can create an intriguing logo. It will attract attention, distinguish the company from competitors and be easy to remember.