The management of lists, campaigns, and reporting brings together the three pillars of support that are necessary for successful email marketing. All of this, together with the implementation of best practices, the creation of relevant material, and the sending of messages at an appropriate frequency. There is a service that can make a difference in maintaining this cycle’s steady forward motion, particularly if your database has a high number of contacts. This service is known as cleaning lists.
We will explain what the term “email marketing optimization” means and show you why you should invest in the service so that you may improve the delivery of your email marketing campaigns and the interactions of the people you are trying to reach.
What Exactly Is A Cleaning List For Emails?
The email cleaning list is the most efficient method for preserving the health of your database and ridding it of unwanted contacts. These contacts can taint the reputation of your intellectual property and harm the relationship you have with anyone truly interested in getting content for your company.
Because individuals are often traveling, emails are frequently misplaced or forgotten. This may occur, for example, if the person you are in touch with obtains a new job, if they switch their internet service provider, or if they just decide to create a new email address. Check out the following for a few additional reasons:
- Emails that do not exist (either a permanent mistake or a hard bounce);
- Email addresses that were entered incorrectly during the process of exchanging business cards at events or filling out registration forms;
- Outdated e-mails, if your database was established quite some time ago;
- Contacts who opted out of receiving your messages or who flagged your messages as spam.
If your contact list is not kept up to date and you continue to send emails to addresses that do not exist, your company runs the risk of being labeled as a spam sender since you are not assuring the quality of your connections.
Why Is It Necessary To Maintain A Healthy Body?
When there is a rise in bad interactions such as cancellations, unsubscribes, or even spams complaints, cleanliness is highly encouraged. If this does not happen, it will have a direct impact on the deliverability of your email marketing efforts, and it may even hurt the reputation of your firm.
It is strongly advised that you perform a more thorough cleaning from time to time if you have a significant volume of contacts and use email marketing to create a relationship with your clients or to enhance your sales; nevertheless, you need not worry about “how to” perform the cleaning. Proofy.io will take care of everything for you!
Your organization is eligible for several benefits as a result of Proofy.io’s auditing and certification of the cleaning services:
- You’ll save money because your investment in sends will be done in a way that’s professional and succinct, and just for contacts that are interested in you;
- Improve the rate at which your emails are delivered to your inbox;
- Work to increase the percentage of successful openings, click-throughs, and conversions;
Conclusion
Email cleaning can improve your lists by retaining all of the active contacts and removing emails that are no longer in use or access. In addition to the benefits for businesses that were described above, there are additional advantages for the reader. After all, it won’t be getting any unwanted stuff anymore, which is exactly what was anticipated when the contact signed up to get your emails in the first place.
