Blogging is an integral part of digital marketing, and you can’t overlook it. You must be surprised to know that blogging has the power to increase your leads by nearly 65% and get you up to approximately 95% more links to your website. And if you are unsure of including this aspect in your business, professionals like digital marketing agency Toronto can make the work easier for you. We have come up with the reasons to include blogging in your digital marketing strategy.
Allows you to share your knowledge – Blogging gives you the opportunity to share your expertise and knowledge in a particular industry and help the audience get the solutions to their problems. You can connect with the customers more effectively through blogging. For instance – Share the stories about your team and employees, show them glimpses of behind-the-scenes, and give the audience knowledge about the nitty-gritty of how you make your products. It can help attract potential customers.
Improves SEO of your site – Search engines like Google are always in search of new content. Whenever you post something on your business site, you are allowing the search bots to look for something new. It results in more visitors to your site from the search engine. By adding keywords to your blogs, you are making your site more visible in the eyes of search engines. You can always look for SEO professionals like the team of SEO Vancouver to handle the blogs and SEO of your site. It will enhance the digital marketing aspect of your business/company.
Helps in social media engagement – Blogs are easy to share and form a great part of social media. Social media marketing and blogging align with each other to such an extent that one cannot work without the other. Writing and posting blogs help give more power to social media engagement. And if you share the blog on social media, you will soon end up developing a community-focused around your brand, which will prove fruitful for your business.
Assists you in building the email list – Blogs also assist in curating the email list. Why do you subscribe to a particular blog? Because you have a hunger for the information and want to be entertained. If the audience gives you their email address, that simply means that they want something in return. Use the best design practices to attract the audience to put their email address so that you can easily reach out to them.
Improves site authority – One of the best things that improve the overall authority of your site is posting blogs at regular intervals. More content means more keywords which will create opportunities for people to find you and share on their social media handles to increase the traffic to your company’s site. All in all, it will improve the authority of your website.
To sum it up