There are pros and cons to both photos and video when it comes to marketing apartments on social media. Which one you choose depends on your specific goals and what you hope to achieve with your marketing campaign. In this blog post, we will discuss the pros and cons of each format so that you can make an informed decision about which is best for you!
Understanding content that sells:
When marketing your apartments on social media, you need to think about what kind of content will actually sell your units. This means creating visually appealing and engaging content while also being informative. So, what goes behind creating content that sells?
For starters, you need to understand your target audience and what kind of content they would want to see. Would they be interested in photos or videos of the apartments? What about floor plans or renderings? Once you know what kind of content will resonate with your target audience, you can start creating it.
If you’re unsure where to start, look at some of the most popular apartment communities on social media and see what kind of content they share. They’re doing something right if they have a large following. Take inspiration from them and put your spin on it.
At the end of the day, remember that quality is always better than quantity when it comes to social media. It’s better to share a few high-quality pieces of content that will sell your apartments than to post low-quality content that no one will care about. Put some thought into what you’re sharing, and you’ll see the results in your social media following (and your leasing numbers).
Using photos to market:
The idea of using photos to market your apartments or anything is not a new one. It’s been around since the early days of marketing. However, with the rise of social media, photos have become an increasingly important part of marketing strategy, especially when it comes to apartment complexes.
There are a few reasons for this. First, people are visual creatures. We tend to remember things we see better than things we hear or read about. This is why using photos in your marketing can be so effective – because people will remember what they see.
Second, photos are easy to share on social media. People can quickly and easily share an image they like with their friends and followers, which can help spread the word about your complex.
Third, photos can tell a story. A picture is worth a thousand words, as they say. And when it comes to marketing your apartments, photos can be used to tell the story of what life is like at your complex. They can show off the amenities, the location, and the people who live there.
Use photos when you want to give potential renters a realistic idea of what your units look like. If your apartments are renovated, use photos to show off the high-quality finishes and fixtures. If you have a variety of unit types, like studios, one-bedrooms, and two-bedrooms, use photos to show each type. And if you’re marketing furnished units or units with special features (like in-unit washers/dryers), photos are a great way to highlight those amenities.
Using videos to market your apartments on social media:
While photos are a great way to show potential renters what your apartments look like, videos can be even more effective in marke your apartments units. Videos allow you to give viewers a tour of the apartment, highlighting features and showing off the layout. You can also use video to tell potential renters about your community, amenities, and anything else that makes your property stand out.
When using video to market your apartments on social media, you should keep a few things in mind. First and foremost, make sure the quality of your video is good. That means filming in HD and ensuring that there is adequate lighting. No one wants to watch a dark or grainy video, so take the time to ensure that yours is high quality. Secondly, keep your videos short and to the point. No one wants to watch a long, drawn-out video, so get straight to the point and show viewers what they need to see. Finally, don’t forget to add a call-to-action at the end of your video. Whether you want viewers to visit your website or come by for a tour, tell them what you want them to do next.
Photos vs. Videos: Which is the better option?
As a property manager, you want to ensure you use the most effective tools for market your apartments and reaching potential residents. So, what is the best way to do this – through photos or videos?
There are pros and cons to both options. Photos are great because they can be eye-catching and give potential residents a general idea of what your apartment complex looks like. On the other hand, videos give viewers a more in-depth look at your property and can help them get a feel for the atmosphere.
So, which should you use? Ultimately, it depends on your goals and what you think will resonate best with your target audience. Photos may be the way to go if you want to show off your beautiful grounds and amenities. But if you’re going to give potential residents a tour of your complex and show them what it’s like to live there, then videos might be a better option.