Do you know how to solve a Rubix cube? No? Want to learn it? You have two choices. Either read through a 1000-word blog or watch a 10-minute video. Which one will you choose? Obviously, the latter! This is where the role of videos comes in.
Content marketing is quite a buzzword nowadays. But, what dominates a part of content marketing is video marketing. No, you do not need high-tech devices to create videos that will help your brand. The smartphone you are holding in your hand, and a video editor are sufficient to do the task!
From startups to established businesses by market business watch, marketers integrate video marketing strategies for growth over digital platforms. But why is it so essential? What are its benefits? And what is video marketing? Let us walk you through it.
Video Marketing: An Overview
In layman’s terms, it is a technique that keeps the users hooked to the screen, engaging them with the brand.
By definition, it is an online method of videos utilised to bring in brand awareness and customer engagement and drives the right audience towards the brand through multiple digital channels.
It is an easier way to build brand credibility and a cheaper form of marketing than other paid marketing methods. You need to shoot a video and make videos with the use of a good video tool (most available for free), and upload it to your platforms, and voila! You are good to go.
Are you still wondering why video marketing is so relevant even though there are ample other ways of content marketing? Here are the reasons you need to know.
Why Does Your Business Need Video Marketing?
How often did you hear of live videos or streaming 5 years ago? Very less. However, these have become a staple method for brands to engage with their audience. Video marketing is VAST, and it can be of advantage to brands in more ways they can imagine.
From making a short clip in seconds to learning concepts through YouTube, videos are available within a few clicks. If they are so important, how can they help your brand grow?
Here are a few reasons why video marketing is so effective in the present day:
Emotional connection with the audience
How often do you find yourself reading a blog and feeling connected with the audience? Rarely. However, this is not the case with videos. Storytelling combined with videos is one of the strongest ways to build an emotional connection with the audience. Video does not just provide information but fosters trust alongside.
Consumers often dwindle on the thought of purchasing a product. But, if they see a good consumer story, they tend to be driven by it.
Better engagement
Videos connect the audience in real-time. Whether it be short videos on Instagram and social or long-form videos on YouTube, they have a better engagement ratio when compared to other forms of marketing.
Video marketing is a quick way to make the viewers hooked to your brand. Creating compelling videos keeps them wanting more and can also have a prolonged effect on them as compared to other forms of content. When the audience views a complete video, they tend to remember it for a longer duration as compared to a story or post that they just swiped through. Moreover, you can use online text to speech software to make your video more interesting and engaging.
High ROI
What a good salesperson is to the store is what video marketing is for online platforms. Videos do not just serve the purpose of engaging the audience. They bring in conversions and sales! Yes, you read that right.
Making a decent video can be a little demanding. However, its results pay off well. Besides, the online video editor reduces a major task off your shoulders. Video marketing works in real-time. It is good to give a subtle CTA to the videos that highly impact conversions.
Brand visibility
A quintessential part of the brand’s marketing campaign is building brand awareness. A video can be worth a thousand words, or even ten thousand. You just need to portray it well.
While a post can take time to show up on the feed, it is not the case with videos. They tend to have a higher sharing if the audience finds it worth it. Avoid making monotonous videos. Add in the brand essence. For instance, a simple example is Instagram reels. They just blow up by instantly catching the audience’s attention.
All you need is a smart strategy and a good video!
Rank up on the search page
Do videos play any role in SEO? Guess what! Google hypes up videos. The bottom line of all marketing strategies is to bring in the audience. The best way is through Google.
The algorithm is simple. Videos increase the time spent by users on the platform. Thereby, this long exposure sends signals to search engines indicating good content.
Well-optimised videos, which please google, are likely to show up on the Search Engine Results Page more than the other content.
This further leads to an increased CTR, directly leading to a positive hike in the website traffic.
Social media presence
The higher your brand visibility, the easier it is to reach your target audience. In the present day, social media is one of the best ways to put out content and curate a full-fledged video marketing strategy. You can even integrate your social media with emails and websites to increase your reach.
Invest a good amount of time understanding which social media your target audience presents. This does not just build a community but also works wonders for your brand’s organic reach. Video editing can seem like a tedious task to many.
Lazy buyers assemble!
This one is of utmost importance! Most users tend to bounce back when they see a long blog. Videos are the easiest to consume for the audience. From quick-fix solutions to answering questions, brands can curate videos and ace the all-rounded plan for video marketing strategy. So, whether your audience is active or just too lazy to scroll through the posts, videos cater to everyone’s expectations.
Additionally, one more is affiliate marketing; Affiliate marketing is extremely intriguing for marketing for social media marketing services or an internet business; you can study step-by-step guides called Making Sense of Affiliate Marketing and how to make money on it.
Final Thoughts
If you are planning to start video marketing for your business, do not delay it! You do not want to miss out on the positive results that await your brand. Video marketing is the perfect amalgamation of cost-effectiveness and splendid results. It’s surely a steal deal!
