Texting is a popular way to communicate these days. It’s quick, easy to use, and it doesn’t require much data. But with so many people using text messaging every day, it can be difficult to get your message across in just one or two words. Follow these do-and-don’ts for creating texting campaigns to create effective messages that will get your point across quickly and effortlessly.
The do’s and don’ts of creating texting campaigns
Don’t use too many words – Texting requires brevity. Keep your messages brief and to the point.
Don’t use all-caps – While text messaging is great for getting attention, it’s not good for conveying emotions. Use all-caps sparingly to avoid looking like you’re yelling or spamming.
Do be clear – Proper grammar and spelling will help your message get across. Try to shorten sentences and keep your point as clear as possible.
Do vary your texts – Try not to send too many texts on the same topic in a row; it can become repetitive and will lose its novelty quickly. Be sure to mix up your conversations with different topics of interest or questions about what they’re doing at the moment.
Don’t overdo it – Limit texting to twice a day (morning, noon, evening). If you text more than that, people may feel like you’re smothering them or stalking them!
Context is important
When you’re communicating with people, context is important. You wouldn’t talk to your boss the same way you would talk to your best friend. The same idea goes for texting.
Texting is a casual form of communication, so don’t use it in formal situations.
For example, when you’re texting about work with your boss, call them “Sir” or “Ma’am.”
Another common mistake people make when they text is using too many exclamation points! Just like in email, too many!!!! can be seen as spammy or unprofessional.
The one exception here is in group chats where there are multiple people in the conversation. When saying hello to all of them at once, it’s fine to start off with a few exclamation points (one or two).
Another tip: avoid sending texts while drunk. This could lead to major embarrassment and possible regret the next day!
Use a clear message
When texting, it’s important to be concise and have a clear message. Keep your message short and sweet with just the necessary information. You’ll find that people are more inclined to respond to a text when there is a concise message that is easy to understand.
Include a call to action
Texting is a great way to send someone a message and get them in contact with your company. But with texting, you only have 160 characters to work with in order to make an impression and get your message across. This means that when you’re writing your text, you need to be concise and include a call to action.
For example, if you’re asking for feedback or reviews on your new restaurant, include “Leave us a review on Yelp” at the end of the text message. Or if you want someone to purchase something from your website, tell them “Use coupon code XYZ”.
If it’s not necessary for them to respond immediately, include a phone number so they can opt out of any future messages and stay updated without having their phone blow up with notifications. And don’t forget: always thank them for contacting you!
Stay on topic
Staying on topic is one of the most important rules to follow when crafting your text. Although text messages are limited to only 160 characters, you’ll want to stick to 140-150 characters or less. Your message should be clear and concise, so stay on topic with the purpose of your message.
Don’t use all caps or emoji symbols
The one thing you should never do is use all caps or emoji symbols in your text. This takes away from the readability of the message and makes it difficult to understand what you are trying to say.
Keep it short and sweet.
The most important thing to remember when creating text messages is to keep it short and sweet. That doesn’t mean vague or vague, though. The point is that you want to get your message across quickly in the easiest-to-read format possible.
For example, “Join our mailing list” would be better communicated with “Sign up for our newsletter.” It’s not only shorter, but it also contains more information.
However, if you have any question of Creating Texting Campaigns then do let us know in the comment section.