retail industry

The omni-channel contact center is the newest buzzword in the market. With this new technology, you can deliver a seamless experience to customers across all channels.  The retail industry was one of the earliest adopters of omni-channel. Other sectors like banking, healthcare, and travel are slowly adopting it. But how does it benefit businesses? Let's find out. What Is an Omnichannel Strategy? An omnichannel strategy coordinates marketing, sales, and customer service approaches. According to the experts in the industry, a Gartner-recognized omni-channel contact center effectively provides channel synchronization (mobile, desktop, and store) to support the purchase process from discovery to…