24
Jan
In the last decades, banners have been limitedly used for advertising purposes. In fact, banner are not so visible and users usually ignore them when they pop up from a website. This study consists of a series of experiments that aim to verify if banners can be more effective if personalized with information concerning its content or context. We use banners as attention-grabbing devices and investigate the effectiveness of banners on memory recognition. Materials and method: To carry out this experiment we developed a utility tool in Flash Action Script 3 to build banners based on several images downloaded from…