Interoperability in digital marketing

Introduction Digital marketing has become a massive part of businesses' marketing strategies and budgets - and marketers are becoming more aware of the importance of site interoperability. This article discusses what Interoperability in digital marketing means and how it can be used for your business. What is Interoperability in digital marketing? Interoperability in digital marketing is the ability of systems to exchange information and data with each other. It can be broadly defined as the ability of different systems to work together to achieve common goals. In the digital world, Interoperability is essential for two reasons: first, we rely on…