25
Jan
Many businesses that are growing their customer base, ROI and competitive advantage focus on adopting a path to full data-driven marketing and attribution. Those that succeed are seeing significant advantages – up to 30 percent in cost efficiency savings and 20 percent increase in revenue. Boston Consulting Group (BCG) There is massive amount of information available to power any business that is in need to embrace it. Data is probably the most crucial resource that a business could possess. With data, one can drive several transformations with positive results and support the business's growth. It is very important for every…