An Instagram business is owned by a person with a large number of Instagram users, and is promoting the products and services from other companies. In general, Instagram business owners are paid by post-to-post and represent a brand's different items in new, imaginative lighting. Certain Instagram business owners may use IG Dean, and some may venture out, launching their own lines of products. Some may even develop YouTube channels that create cross-market opportunities their own businesses. The most effective Instagram businesses focus on niche markets, such as people who are interested in fitness beauty, or pets.