Recent years have seen an upward trend and rapid growth in real estate investment. According to the Indian Brand Equity Foundation, the real estate sector in India is expected to touch a US$ 1 trillion market by 2030. This tremendous growth favors real estate agents, brokers, and developers in the country to grow their business to a greater extent. However, this growth will bring in additional challenges with respect to the growing opportunities and the unique requirements of people. And brokers and agents alike will need to have robust management strategies in place to effectively capitalize on the situation. A CRM software solution will help them do exactly that.
So if you’re a real estate agent, broker, or property manager, now is the right time to invest in Real Estate CRM to manage growth opportunities effectively.
A Real Estate CRM is essentially a one-stop resource for managing the entire business pipeline. It helps you track every aspect of your real estate business by managing transactions, nurturing leads, and automating your daily tasks to free you up for more important things.
Read on to find out more about the importance of CRM in Real Estate.
What is Real Estate CRM?
A Real Estate CRM is a software solution designed to seamlessly manage your Real Estate business. It keeps all your business data organized and provides easy access anywhere, anytime. Realtors can manage their transactions, close deals, upload documents and contracts, track lead generation campaigns, and stay abreast with the latest trends, all through a single platform.
Some of the features of Real Estate CRM software include:
- Lead and Contact Management
- Lead Nurturing Capabilities
- Property Management
- List Management
- Solid Email Management
- Workflow Automation
- Brand Building & Advertising
- Mobile Support for Agents on Road
- Compatibility with Other Platforms
But most importantly, Real Estate CRM software helps you build and sustain meaningful relationships with potential and current customers by providing tools for powerful communication.
Real Estate CRM software is an ideal solution for Real Estate agents, developers, brokers, and property managers. They can use it to target the right home buyers and grow their business exponentially.
Top 5 CRM Roles and Responsibilities in Real Estate
Data Management
Real Estate businesses have to deal with a lot of data. If not managed adequately, the processes can become tedious and cumbersome, requiring a lot of resources and time. This is where Real Estate CRM comes to the rescue. It is a viable solution for having all your data in a single place and empowers you to manage and organize all your data. For example, you can profile and manage various contacts as per their requirements- 2BHK, 3BHK, location, etc. You can also add more property fields as per your requirement.
The CRM also has a document management system to safely store your legal property documents and customer details. Further, the cloud-based feature ensures that these data are within reach of all your mobile employees. With information at your fingertips, you can effectively communicate with your lead and customers, even on the go.
Leads Management
Real Estate CRM offers excellent lead management. The software automatically captures leads from multiple sources and helps in lead scoring.
However, not all leads may be worth your chase. Real Estate CRM helps to distinguish between unqualified and high-quality leads. It does this by scoring each lead based on your criteria and ranking them. This way, your sales team can prioritize leads and follow up with them first. As such, it increases the instances of sales closing.
Further, you can effectively record appointments, tasks, notes, and files and follow up against your leads with CRM software. The software also eliminates the storage of duplicate data to streamline the lead management process.
Sales Pipeline
A CRM empowers real estate managers to have full control over the entire sales pipeline – from generating leads to closing deals. The software captures all leads from various online campaigns, offline campaigns, property portals, and channel partners on a single, easy-to-use platform.
In addition, the visual sales pipeline will enable you to update data, create new deals and engage with prospects with a single click of the mouse. Further, you can use the mobile app to manage your sales from wherever you want.
Marketing Automation
Your lead nurturing campaign will be more successful once you segment your customers into smaller lists based on their actions and interests. At the same time, brokers and developers alike know that building customer profiles manually for the lead segment is a daunting task. Hence, CRM roles and responsibilities in Real Estate also include marketing automation. Real Estate CRM software makes this process hassle-free through automation.
With a CRM solution, you will be able to send more targeted emails, offers, and more convincing marketing messages about property USPs like amenities, location, etc. With CRM, you can bring the data of all leads on a single dashboard to reduce hassles and improve productivity. It also enables multi-channel attribution and full-funnel marketing to improve your ROI.
Reporting and Analytics
Not just your lead, CRM roles and responsibilities also extend to helping you monitor your sales team and business performance. It gives you valuable insights into sales productivity, campaign performances, revenue generation, and other essential business outcomes. The software also enables you to see various sales performance reports, such as site visit reports, calling reports, revenue reports, etc.
The insights will help you understand how your leads are performing across the sales funnel and enable you to identify the reason behind the loss of leads. This way, you’ll never miss out on any valuable information on all aspects of your marketing efforts.
To Conclude:
The importance of CRM in Real Estate cannot be undermined. It is the one-stop answer for all organization needs. Sell. Do is one such Real Estate CRM software with all the listed features. Tailor-made for the Real Estate industry, Sell.Do is India’s only end-to-end Real Estate solution that fulfills all CRM roles and responsibilities in Real Estate. Request a demo today to understand how the unique software solution can help you grow your business in no time.
