Are you a broadcaster, a startup, or a corporate company doing streaming business? What is your identity? It takes a lot of effort to attract viewers; some even buy Twitch viewers. Do you want to ruin this with poor-quality content? Do you pride yourself on providing excellent products and services to customers?
While live-streaming, of prime importance, is prioritizing your customer’s viewing experience. If you were one of the viewers, would you put up with a low-quality video? How about videos that buffer on the player’s side? Definitely, you will shy away. Don’t presumably think that the viewers are in your channel because they love you. They are there because of the quality of your videos. You want to optimize this.
The impact of poor-quality videos is so huge. Recent research revealed that a business revenue that’s pegged on streaming can drop by 25% due to poor quality video. So how do you retain your best customers? How do you build customer loyalty? Quality is the way to make the experience a pure delight. But how exactly. Thankfully, this article takes a deep dive into dead-given ways of improving the quality of your live streams.
1. Have professional equipment for your live streams
This is the first step in producing quality Livestream. Imagine the last time you watched any content-live or uploaded it. How did you react to poor-quality video? How about poor-quality audio? Just like most viewers, within the first second, they already have rated the video-they have decided whether to continue watching it or not.
There is so much newsfeed on social media platforms. So much that the viewers have to continually make decisions while watching your content. So how do you want the viewers to put up with a scrap? No way. Am sure you wouldn’t put up with that long, boring, and poor-quality video of yours. Why do you think others would? These professional equipment include cameras, mics, and light. Can you improve the quality of your video once online? You want to invest in a professional camera, mic, and light so that you have clear videos with no background noise.
2. Check your Internet
To have a high-quality video, you need a fast internet connection and a lot of bandwidth. Do you have an Ethernet cable? Do you connect several devices to the same Wi-Fi while live streaming? If you value your viewers, you will not do them a disservice by offering poor-quality videos. You want to strive to give your best. You want to give them you’re all.
Have an Ethernet cable and ensure that no other device is connected to the Wi-Fi to improve the live stream quality. Are there any background apps running? Are other browsers open? Live Streaming requires high computing power, your system may crash due to close components of the computer. You want to avoid this by reducing the strain on the system-closing all the other apps.
3. Use multiple bitrates
Have you gone to any manufacturing industry? These industries have a different conveyor belt that produces products as needed by the customers. If it’s cement manufacturing, for instance, every conveyor belt would produce a different quality of cement; as defined by particle size and strength. How many bitrates do you use? With several bitrates, your videos will be delivered to viewers at several levels; different quality.
Do you think all viewers have an excess of fast internet connection? What about a 4K screen, do all your viewers have access to it? You want to consider all your viewers; those in upcountry and those in rural areas, those in city suburbs, and those in informal settlements. You want to consider these conditions so that each viewer can receive the video as per the best-suited quality. This is a very salient step in improving your live stream quality.
4. Use Adaptive streaming
Create a unique live streaming experience by combining real-time latency with adaptive bitrate streaming. The viewers get the quality of the Livestream according to their internet speed as per real-time latency. Equip yourself. Have a powerful engine such as Ant media. This provides you with ultra-low latency; it is as low as 0.5 seconds. Your viewers can watch without lags or delays. Do you want a glitch-free viewing experience for your viewers or once-and-done viewers? Combine adaptive streaming with appropriate encoder settings and all these will be yours.
As a streamer, you want to focus on improving your platform-maximizing the quality of your videos and broadcasts. Here are the guides.