In the last half, there has been a dizzying succession of different events that have marked the evolution and development of commercial markets. We have new legislation that standardizes the use of bags that deliver to consumers in stores according to sustainability criteria, penalizing bags that are harmful to the environment.
The adaptations to the said directive by the Member States of our environment, have favored a new framework of action that is responsible for new rules of conduct for businesses when shipping their bags.
It has also evolved, in recent times, the social responsibility of large distribution groups and commerce in general with the new environmental awareness of consumers is to promote the development of a more sustainable economy and consumption.
In this new scenario, paper bags are gaining its place in the market.
Its natural scope of implementation is the commercial sectors of fashion, footwear, home, allowances, cosmetics, joyerías and relojerías, gifts, sports, toys, electronics, confectioneries and bakeries. In all these countries increased participation and use.
There are three key factors for achieving the current market penetration.
First, is the overall viability of paper bags. Are renewable comes from a natural growing environment; are biodegradable, avoid damage to the land and sea environment. Also, they are recyclable, have up to seven life cycles and are reusable, as recently shown by an ITENE study.
The second is the functionality of the paper bags. There isn’t one type of paper bag, there is a paper bag for every type of Trade Section, Product or Use. Ultimately, a paper bag is a packaging that must withstand a certain volume, weight and transport.
To achieve this versatility and adaptability of paper bags to the vast needs of the trade has been essential to the development of a new transversal and innovation-oriented competitiveness of the value chain constituted by the manufacturers of paper, purses, handles, machines, inks and glues.
Third, a contribution to the brand image of trade names. Paper bags with their different shapes, textures, finishes and types of printing, make it possible to faithfully reflect the brand image that a business aims to convey to its customers.
In general, the type of stock market set to trade as the use, for good and bad.
Paper bags will also gain shares in large distribution, not on boxes, as already the case in other countries of our environment, if within the same commercial space, in sections such as bakery, aesthetics, luxury, gourmet spaces or catering, etc.
In online sales, where the delivery of products is a key factor, paper bags have been present since day one, this new sector of the economy that is born with innovative ideas and that creates new rules of the game, has evaluated the functions and image of paper bags as a fundamental element at the time of delivery and satisfaction of its customers.
The future is to continue to ensure value and adaptability to the challenges of multi-channel commerce, with a modern transformation industry, generating jobs and driving new solutions to meet the multiple needs of all sectors of distribution and product manufacturers.
Paper bag manufacturers are part of the paper macro sector value chain. The key sector of the new decarbonized bio economy, based on the efficient use of renewable and recyclable resources, for the manufacture of natural products of great added value.
The wood fiber industry constitutes, with agriculture, in terms of tonnage and added value, the largest part of the current bio-economy.
In the very near future even greater attention to the sustainability of raw materials used in manufacturing, sustainable consumption and recycling to encourage efficiency in the use of resources and reduce CO2 emissions.
Bio-products such as paper bags will have majority recognition and must meet the demands and expectations of new consumers.