The animation industry is growing rapidly and dynamically, thanks to the growing consumption of video content to drive engagement and conversion rates among customers.
In truth, Invisia recently revealed that video consumption has been rising by a staggering 100% every year.
A different report from smart insights showed that about 53% of prospective customers are more likely to engage with brands after they have watched a video on social media.
These findings point to the fact that video animation is one of the most effective marketing tools businesses can use to boost their brand awareness and reach new customers in 2023 and beyond. Here’s why:
1. You can beat the competition if you do it right
You can stand out from the competition by creating engaging and eye-catching content that helps customers remember your brand. Videos are powerful tools to show off unique features, run demos, and share product updates as they come.
In a saturated market, having an impactful video can make all the difference in connecting with potential customers. With advances in technology, video animation services from The Sketch Effect will help you create more realistic visuals than ever before.
2. Video animation is a cost-effective marketing tool
Video animation can be cheaper than other forms of advertising such as TV commercials or radio spots. It’s also more accessible than ever with the help of online video platforms. Plus, businesses don’t need to hire expensive actors or crew members since they can use professional-grade animations at affordable prices.
3. Video animation is more engaging than text content
Video animation allows businesses to tell stories in an enjoyable and interactive way. This can help keep customers interested and engaged for longer periods of time since visuals are more memorable than plain text or images. It’s also a great way to explain complex topics in an easy-to-understand manner.
4. You can easily reach a wider audience
Video content is shareable and it has the potential to go viral. This means businesses can reach an even wider audience if their videos are engaging enough. Plus, since videos can be optimized for different devices, businesses have more opportunities to target their desired audiences on multiple platforms.
5. Animated videos are easy to understand
Video animation is the perfect way to explain complex concepts or industry-specific terms in an easy-to-understand manner. Animations can help simplify complicated topics and make them easier for customers to understand.
6. More potential customers are glued to their phones
Nowadays, more people are glued to their phones and tablets than ever before. People prefer watching videos to reading articles, so businesses should take advantage of this and create compelling video animations that can help them stand out from the competition.
7. You can easily boost your conversion rates
If you get it right, video animation can help you boost your conversion rates significantly. Animated videos have the potential to create an emotional connection with the audience and increase their chances of making a purchase.
8. Video animation can help you build brand loyalty
By creating quality video animations, businesses can establish trust with their customers and reinforce their brand message. This helps create an emotional bond that encourages customer loyalty and leads to repeat purchases.
There you go,
These are just some of the reasons why businesses need video animation in 2023 and beyond.
With the right tools and expertise from The Sketch Effect, businesses can maximize their potential in this evolving digital landscape. So, don’t wait any longer – start creating unique and engaging animations that will help you reach new customers.
Take advantage of the power of video animation today!