Buying leads can be a shortcut for your business. You can take a great shortcut, overtaking your competitors and skipping their time-consuming inbound leads. If you get it wrong, you can fall into bad practices, compliance issues, and damage to your reputation.
If you are looking for ways to buy leads online, you need to understand that it can be risky. If you get it wrong, you could regret it. The good news is that most B2B companies can buy leads, so long as they avoid a few of the common pitfalls and make sure they ask the right questions.
Reps Can Sell More
Sales agents spend around 20% of their time writing emails, but many of them say that prospecting is the hardest part of their job. Buying sales leads will allow your sales reps to book back-to-back calls and meetings, concentrating on what they do best.
Lower Cost Per Lead
Buying leads, or outsourcing lead generation, means you bring in an expert. Look for a company that has put the time into perfecting its systems, processes, frameworks, and more in the field of email prospecting. An expert company is going to have the edge when it comes to bringing in high-quality leads at a cost-effective rate.
Increase Capacity Quickly
Inbound lead generation can be a slow process that needs some expertise as well as budget and resources. Buying leads for your business allows your sales team to ramp up revenue generation very quickly. If you find the right solar lead generation company to partner with, you can scale that capacity as and when you need it.
Sell More Without Hiring More
If you buy leads, or at least buy the right leads, you can quickly increase capacity, and you can do it without the long-term investment of needing new employees. This is especially true for small businesses, which might not have the stability or budget to commit to their marketing. By buying leads, they can bring in sales opportunities first and can build marketing once more customers are signed up.
You Can Specify Your Ideal Customer
All the leads that you buy need to be highly targeted and to your specifications. You should be able to contact key decision-makers that match your ideal customer. Any data, email lists, or service that you use should have multiple options for targeting, including:
● Job titles
● Industries
● Company size
● Location
● Technology
The Data Is Live
This is very important. On average, people move jobs or roles every three years. Companies can shut down and new businesses are founded.
Look for a lead company that can take care of your data needs and also runs solar Facebook ads for lead generation. Each time you brief your target audience, they should build a brand-new audience just for you, collecting and verifying contact information. This is more effective than a list that is a couple of years old, with lots of contacts that are now out of date.
If you are looking to buy high-quality leads, make sure you do your research so you can do it right.
