you produce customer-driven content

In her blog, Larry Kim shares ideas about content marketing: Time to drop a truth Bomb: No content marketer has a crystal ball. Nobody can look at a piece of content and predict its future any more accurately than I can.  We cannot predict which content will take off and which will not. Even if we spend several hours grinding the content ourselves, it may not evoke emotion in the recipient. Larry Kim’s blog has insightful ideas about content marketing: content needs to be produced in a lot of different forms. We are different users of content, and I personally don't like declarations that a…