SERPs

Website optimization, the most common SEO mistakes and how to fix them

Website optimization, the most common SEO mistakes and how to fix them

The news is perhaps not the most recent SEO, but in case you missed it it is worth investigating it: Google indexes the Tweets !Well yes: for now only on Mobile and only with regard to Google.com in English , but from Mountain View they ensure that they are working to extend the innovation to other languages ​​and even to the classic desktop.Let's take the example reported by Google itself to better explain what will change:let's say that a user starts looking for Malcolm X on the occasion of the birth (obviously from his smartphone or tablet, using the Google App, but also any browser ); this…
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SEO Content Marketing: tips for an effective strategy

SEO Content Marketing: tips for an effective strategy

SEO Content Marketing To the sound of algorithm updates ( most recently: Penguin 4.0 ) Google is continuing to reshuffle the SERPs , with a view to improving quality: the sites awarded with a better ranking are those that present relevant content not only for search engines. But also for the end user, happy to find something that really meets their search intent. SEO Content Marketinghas precisely this purpose: to create content that is able to scale the SERPs. And that generates above all conversions (purchases, contacts) . Where to start? An effective SEO Content Marketing strategy follows a few simple tips: optimize existing content.By taking a look at the Analytics data or using…
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