Philip Anandraj Hotelier

There is fierce competition in the hotel market and there isn’t an iota of doubt about the same. While other hotels sell their services, internet travel agencies (OTAs) promote low rates, and sharing-economy competitors such as Airbnb advertise unique lodgings. Getting a prospective guest to notice your hotel or resort is difficult enough without having to worry about them making a reservation. Both, though, can appear to be a significant challenge. Marketers are often tempted to follow the OTA's lead and compete on price and promote discount deals. While this may result in a short-term increase in bookings, it does…