omnichannel marketing funnel

6 Tips for Creating an Omnichannel Marketing Funnel

6 Tips for Creating an Omnichannel Marketing Funnel

The internet is king today. Before making a purchase decision, customers review reviews, get advice friends on social media, read articles about your company, and browse social media posts. However, as the digital marketing world continues, analogue channels and store experiences should be part of the overall marketing function. A few people go into the store and compare the items on their cell phones. 86% of people work in at least two touch points in the trading process. According to the 14-month Harvard Business Audit of 46,000 shoppers, potential customers on four or more marketing channels spent 9% more on…
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