25
Jan
local SEO? Google in its attempt to offer increasingly relevant answers seeks to cross the information it has. For this reason, many services are linked: the Google search engine, Google Maps, Google My Business, etc. Concretely, this means that to display information in a service, Google can rely on its other services. For example, having a page on Google My Business allows you to appear on the Google Maps mapping service. Another example: to refine the answers it offers, Google relies on what is called the Knowledge Graph. It is a database used by Google to provide relevant and personalized answers. To do this, he draws…