copywriting

SEO, or search engine optimization, is the use of certain techniques to improve a website’s visibility and ranking in search engine results pages. For copywriters, mastering SEO is essential for writing effective web copy that will help attract new visitors to a site. In this blog post, we’ll take a look at some of the ways SEO can be used in copywriting to boost traffic and engagement. Stay tuned! Keyword Research One of the most important aspects of SEO is keyword research. Copywriters need to identify the right keywords to target in their writing in order to ensure that their…