consumers

If you're not quite sure what 'branding' is, you are already behind in the marketing race. A company's brand is the set of perceptions that its name and logo create in the minds of consumers. It encompasses everything from a company's slogan to its product packaging. It even includes your website's design and layout. In essence, branding is all about creating an advantageous perception for your business. When people see your logo or hear your slogan, they associate these things with something positive. Here are some reasons why you should start with branding your business online. Branding Will Let You…