Did you know that 92 percent of businesses use social media for marketing? That’s because social media is one of the most effective channels for reaching customers. But it’s not enough to post content and hope for the best. You need to understand your audience’s social behavior to create effective strategies.
NetbaseQuid is a social analytics company that provides insights into your audience’s social behavior and social media monitoring. With NetbaseQuid, you can track the conversations happening around your brand and competitors, as well as identify influencers and measure sentiment. Additionally, NetbaseQuid offers a suite of tools to help you understand your audience’s demographics, interests, and purchasing behaviors.
How to get started with NetbaseQuid
To get started with NetbaseQuid for social media monitoring, create an account on their website. Once you have created an account, you will access the Dashboard. The Dashboard is where you will find all of the reports for your brand and competitors. To generate reports, you first need to select the social media channels you want to analyze. NetbaseQuid supports Facebook, Twitter, Instagram, YouTube, and Weibo.
Once you have selected the social media channels you want to analyze, you can generate reports. The first report that you should generate is the Conversation Overview report. This report shows the conversation volume around your brand and competitors on social media. You can use this report to identify which brands are being talked about the most and how your brand compares.
The next report to generate is the Influencer Report. This report identifies the top influencers talking about your brand or competitor on social media. You can use this information to reach out to these influencers and collaborate on marketing campaigns. Additionally, you can use this information to identify new potential customers.
The final report to generate is the Sentiment Report. This report shows the sentiment of conversation around your brand or competitor on social media. You can use this information to determine whether people talk positively or negatively about your brand. If you notice that there is a lot of negative sentiment, you can take steps to address it.
Features offered by social media monitoring tools
Social Listening by Geographical Region
NetbaseQuid offers a suite of tools to help you understand your audience’s demographics, interests, and purchasing behaviors. You can use this information to create targeted marketing campaigns that appeal to your audience. For example, if you notice that most of your audience is in the United States, you can create content that appeals to Americans.
Sentiment Analysis
NetbaseQuid also offers a Sentiment Analysis report. This report shows the sentiment of conversation around your brand or competitor on social media. You can use this information to determine whether people talk positively or negatively about your brand. If you notice that there is a lot of negative sentiment, you can take steps to address it.
Benchmarking against Competitors
NetbaseQuid also offers a Competitor Benchmarking report. This report compares the social media activity of your brand against your competitors. You can use this information to determine which strategies work best for your competitors and adapt them for your own business.
Twitter followers growth tracking and comparisons
NetbaseQuid offers a Twitter followers growth tracking and comparisons report. This report shows how your Twitter following has grown over time and compares it to your competitors’ Twitter followings. You can use this information to determine which strategies work best for growing your Twitter following.
Facebook fans growth tracking and comparisons
NetbaseQuid also offers a Facebook fans growth tracking and comparison report. This report shows how your Facebook fan base has grown over time and compares it to your competitors’ Facebook fan bases. You can use this information to determine which strategies work best to grow your Facebook fan base.
To sum up, social media monitoring is an essential part of any marketing strategy. Using NetbaseQuid, you can gain insights into your audience’s social behavior and create effective strategies to reach your target market.
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